Lift07: Interview with Matthias Lüfkens

Matthias Lüfkens is Senior Media Manager for the World Economic Forum and runs a travel guide company called inyourpocket.com. At Lift he is moderating the panel "Dealing with technological overload".

Download MP3 (37 min, 22 MB)

We talk about

• how this year the Forum in Davos has really opened up to the world wide audience


• which benefits this has brought and how this evolution came to happen


• the gimmick of Second Life and what might be Web 3.0


• how the Davos spirit can be kept but still achieve openess to the world for example with Davos Conversation


• Technology overload and the impact of the Blackberry


• the problem of not teaching people how to use technology


• about the story of "in your pocket" and the value of having edited information and why you do not need a Starbucks in Istanbul

Tag(s): lift07, pre conference podcast, interview, Matthias Luefkens