Interview with Philippe Borremans

Philippe Borremans is Public Relation Manager for IBM Belgium & Luxembourg and will be talking on the "How is blogging affecting corporations?" panel.

It is an interesting view into an international company and how modern technology can be integrated into those, specifically in PR. He talks about why blogging as well as podcasting have a huge effect on IBM (including having policies for both), why common sense and trust are important, and how he is practicing "Real PR".

Read his speaker bio for more information or visit his blog.

Download MP3 (29:50 min, 17.5 MB)

Tags: lesblogs, Les Blogs, pre conference podcast