Interview with Mark Rogers (Market Sentinel)

Mark Rogers is CEO of Market Sentinel, a web monitoring company. Topics of this interview are:

• how Market Sentinel works, and how they focus on selecting the sources which are important forthe customers


• the Influencer Index: per topic, per theme, per company and the Net Promoters index - from an old economy idea to the new world


• about their upcoming white paper "how influential are bloggers"


• his special interest for Les Blogs: how are others to deal with Spamblogs

Go to their website for more information or visit their blog.

Download MP3 (32 min, 18.8 MB)

Tags: lesblogs, Les Blogs, pre conference podcast